Digital Marketing Analyst | Digital Marketing Analyst:in

Job Summary

As a Digital Marketing Analyst focusing on attribution for DB Fernverkehr AG in Frankfurt am Main, you will be instrumental in evaluating and optimizing the impact of digital marketing campaigns across the entire customer journey. Your day-to-day will involve developing and interpreting key performance indicators like Value on Ad Spend (VOAS), contributing to Marketing Mix Modeling (MMM), and refining attribution models to ensure comprehensive performance assessment across all online channels. You will create insightful reports and dashboards, provide strategic recommendations for digital optimization, and collaborate with internal and external stakeholders on data-driven marketing projects. This role is ideal for an analytical professional passionate about leveraging data to enhance marketing effectiveness and contribute to future mobility solutions.