Senior Digital Analyst, Web and Marketing Data | Senior Digital Analyst (m/w/d) Web- und Marketingdaten

Job Summary

This Senior Digital Analyst role in Cologne focuses on transforming web and marketing data from digital channels (website and app) into actionable insights for strategic decision-making across Marketing, IT, Product Management, and UX teams. The successful candidate will be responsible for developing comprehensive analyses, dashboards, and reports, and presenting complex findings clearly to management and specialized departments. Key requirements include a strong analytical mindset, the ability to structure data, and substantial professional experience analyzing web and marketing data. Proficiency with Mapp Intelligence is a major advantage, though multi-year expertise in the domain is paramount. This full-time position offers a hybrid work model with 2-3 days of home office flexibility.