Digital Marketing and Sales Manager (Strategy & Communications Focus) | Wirtschaftswissenschaftler (m/w/d)
HUK-COBURG Versicherungsgruppe
Job Summary
This role is a strategic, full-time, 1.5-year fixed-term position supporting the executive board of a major German insurance group with strategic, marketing, and sales-related inquiries. The manager will be responsible for steering overarching projects and coordinating sub-projects related to corporate development and regulatory affairs. Key responsibilities include conducting comprehensive market, competitor, and business analyses to prepare and inform executive decision-making. You will translate complex issues into high-quality decision templates and presentations for board committees, ensuring consistent, strategy-compliant corporate communication and public relations across digital channels. The ideal candidate holds a degree in Economics, Engineering Management, or Business Informatics with a specialization in market-oriented corporate management. Success requires high affinity for e-commerce, strong analytical skills, expertise in digital corporate communication, and proven experience in project management.
Required Skills
Education
University degree in Economics, Engineering Management, or Business Informatics, including specialization in market-oriented corporate management.
Experience
- Expertise in corporate communication and public relations in the digital environment
- Experience in project management and control
- Professional experience supporting executive boards on strategic, marketing, and sales issues (implied by Zuarbeit des Vorstands)
Languages
Additional
- Fixed-term contract for 1.5 years; Location: Coburg, Bavaria, Germany; High sales orientation; High aesthetic sense in preparing documents; Teamwork ability and assertiveness; Strong entrepreneurial thinking and action.
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