Digital Marketing and Sales Manager (Strategy & Communications Focus) | Wirtschaftswissenschaftler (m/w/d)

HUK-COBURG Versicherungsgruppe

Coburg, Bayern, Deutschland
Published Oct 22, 2025
Full-time
No information

Job Summary

This role is a strategic, full-time, 1.5-year fixed-term position supporting the executive board of a major German insurance group with strategic, marketing, and sales-related inquiries. The manager will be responsible for steering overarching projects and coordinating sub-projects related to corporate development and regulatory affairs. Key responsibilities include conducting comprehensive market, competitor, and business analyses to prepare and inform executive decision-making. You will translate complex issues into high-quality decision templates and presentations for board committees, ensuring consistent, strategy-compliant corporate communication and public relations across digital channels. The ideal candidate holds a degree in Economics, Engineering Management, or Business Informatics with a specialization in market-oriented corporate management. Success requires high affinity for e-commerce, strong analytical skills, expertise in digital corporate communication, and proven experience in project management.

Required Skills

Education

University degree in Economics, Engineering Management, or Business Informatics, including specialization in market-oriented corporate management.

Experience

  • Expertise in corporate communication and public relations in the digital environment
  • Experience in project management and control
  • Professional experience supporting executive boards on strategic, marketing, and sales issues (implied by Zuarbeit des Vorstands)

Languages

Not specified

Additional

  • Fixed-term contract for 1.5 years; Location: Coburg, Bavaria, Germany; High sales orientation; High aesthetic sense in preparing documents; Teamwork ability and assertiveness; Strong entrepreneurial thinking and action.