(Senior) Brand Manager, Hematology | Biologe (m/w/d)
AbbVie Deutschland GmbH & Co. KG
Job Summary
This role requires a driven professional to manage and market highly innovative oncology products, specifically within the Hematology field, for a major international pharmaceutical company. Key responsibilities include independently defining, developing, and executing comprehensive marketing strategies alongside an interdisciplinary Brand Team. You will conceptualize and implement innovative marketing campaigns, incorporating modern approaches like omni-channel and closed-loop marketing. A core component of the role is analyzing market dynamics and competitor activities to derive differentiating measures, leading complex cross-functional projects, and effectively training and motivating the field sales team. The ideal candidate brings strong analytical skills, creativity, and proven experience in pharmaceutical product management, aiming to significantly improve patient quality of life within a challenging and supportive international environment.
Required Skills
Education
Completed degree in business administration or natural sciences
Experience
- Several years of successful activity in Product Management
- Professional experience in marketing pharmaceutical products, especially in a digital setting
- Experience in leading complex projects and managing cross-functional teams
Languages
Additional
- Position is located in Wiesbaden, Germany
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