Marketing Data Analyst | Datenanalyst (m/w/d) Marketing

Job Summary

This role is for an ambitious Marketing Data Analyst to join an analytics team, actively contributing to data-driven projects, particularly in Media Mix Modeling. The successful candidate will independently conduct analyses, interpret key performance indicators, and be responsible for preparing and developing automated data processes for Media Mix Modeling. Collaboration with the data team and external media agencies is crucial to ensure seamless data provision and utilization. The role involves working with Adverity or similar BI tools to consolidate data from various sources using ETL processes and visualizing complex relationships clearly and concisely. This position is ideal for someone passionate about data-driven questions, with a background in data analysis or digitalization, and practical experience with BI tools and statistical methods.