Digital Analyst / Web Analyst | Digital Analyst / Web Analyst (w/m/d)
Deutsche Bahn AG
Job Summary
This role is perfect for a detail-oriented Digital Analyst / Web Analyst looking to drive digital performance for DB Fernverkehr AG's customer-facing platforms. You will be responsible for conducting in-depth analyses of websites and apps, identifying optimization potential, and deriving actionable recommendations. A key part of your day will involve creating insightful reports and dashboards, responding to ad-hoc analysis requests, and supporting product management and marketing stakeholders in interpreting key performance indicators. You will also manage the administration and configuration of web analytics tools, develop tracking concepts, and ensure high data quality. This position offers the opportunity to work in a dynamic environment, contributing to the digital journey of millions of passengers.
Required Skills
Education
University degree in Computer Science, Business Informatics, Business Administration, Mathematics, Statistics, or comparable qualification through relevant professional experience.
Experience
- Professional experience in analyzing websites and apps
- Knowledge of web analytics tools (e.g., Adobe Analytics, Google Analytics)
- Initial knowledge of current frontend development standards and frameworks for websites and apps (e.g., HTML, CSS, Javascript)
- Initial knowledge of common web technologies (browsers, operating systems)
Languages
Additional
- This is a fixed-term contract until December 31, 2027. The position is located in Frankfurt am Main, Germany.
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