Data Analyst - Marketing & Media | Data Analyst - Marketing & Media (m/w/d)

Job Summary

As a Data Analyst specializing in Marketing & Media, you will play a crucial role in optimizing marketing budgets and deepening customer understanding. Your day-to-day responsibilities will involve measuring the effectiveness of marketing campaigns through advanced analytical methods like A/B testing, statistical analysis, and data visualization. You'll act as a key analytical contact for cross-functional marketing teams, providing insights from concept to result interpretation. A significant part of your work will focus on customer data, creating segments, identifying potential, and ensuring optimal targeting across various marketing channels. This role is ideal for someone with a strong analytical mindset, a passion for data-driven decision-making, and a proactive approach to identifying and implementing improvements. You will contribute to the transformation towards a data-based, quantitatively-driven marketing approach within an agile environment.