Marketing Data Analyst | Datenanalyst (m/w/d) Marketing

FERCHAU GmbH Niederlassung Köln

Köln, Nordrhein-Westfalen, Deutschland
Published Jul 25, 2025
Full-time
No information

Job Summary

This role is for an ambitious Marketing Data Analyst eager to advance technology through data-driven projects. The successful candidate will be a key part of the analysis team, focusing on media mix modeling, conducting independent analyses, and interpreting key performance indicators. Responsibilities also include preparing data for media mix modeling, developing automated data processes, and ensuring seamless data provision and utilization in collaboration with the data team and external media agencies. Utilizing tools like Adverity, the analyst will consolidate data from various sources using ETL processes and present complex insights through clear visualizations. This position is ideal for someone passionate about data-driven questions and looking to apply their skills in a dynamic, collaborative environment.

Required Skills

Education

Degree or training with a focus on Data Analysis or Digitalization (e.g., IT Specialist, Business Informatics, Data Science, Statistics, Mathematics, Computer Science) is ideal.

Experience

  • Practical experience with Adverity or comparable Business Intelligence tools (e.g., Looker Studio, Power BI, Tableau, SQL, Python)
  • Good understanding of statistical methods and data-driven decision-making processes
  • Initial exposure to Media Mix Modeling is helpful
  • Knowledge of data structures from common platforms like Google Marketing Platform (GMP), Meta, TikTok

Languages

German (Fluent)

Additional

  • Not specified