CRM / Marketing Automation Specialist | CRM / Marketing Automation Spezialist (w/m/d)

Job Summary

As a CRM / Marketing Automation Specialist at HUK-COBURG, you will be responsible for developing and implementing data-driven, cross-channel CRM strategies across the company's extensive insurance and service portfolio. Your day-to-day work involves identifying automation potential within direct marketing processes and designing complex multi-channel customer journeys using the BSI Customer Suite. You will act as a strategic consultant to various departments, evaluating new direct marketing tools and leading projects to enhance customer engagement. This role is ideal for a professional who enjoys blending analytical data selection with creative campaign execution. The position offers a highly attractive package including 13.3 monthly salaries, flexible working hours with up to 50% remote work, and 31.5 days of annual leave, all within one of Germany's largest insurance groups.