Data Driven Marketing Manager - Google Marketing Platform | Data Driven Marketing Manager (w|m|d) - Google Marketing Platform

ADAC SE

München, Bayern, Deutschland
Published Mar 30, 2026
Full-time
No information

Job Summary

As a Data Driven Marketing Manager at ADAC, you will be the central architect for the Google Marketing Platform (GMP), transforming it into a cornerstone of the organization's data-driven strategy. Your daily responsibilities include providing hands-on training and strategic consulting to internal marketing teams, ensuring they leverage the platform's full potential. You will act as a vital bridge between IT, Data, Legal, and various business units to coordinate seamless workflows and process optimizations. The role is highly collaborative, requiring you to moderate cross-departmental knowledge sharing and implement best practices through automation and feature testing. This position is ideal for a professional who enjoys both technical platform management and stakeholder engagement. It offers an attractive compensation package with hybrid work options and flexible hours, all within a company dedicated to essential services like insurance, travel, and emergency rescue.

Required Skills

Education

Degree in Marketing with a technical focus, Computer Science, or a comparable qualification.

Experience

  • More than 4 years of professional experience in the development, deployment, and advancement of marketing technologies.
  • Professional experience in translating business requirements into practical technical solutions.
  • Proven experience in cross-functional coordination between IT, Data, and Legal departments.
  • Experience in conducting technical training and strategic consulting for marketing teams.

Languages

German (Fluent)

Additional

  • The role requires a proactive and solution-oriented working style with a hands-on mentality. Candidates must be able to manage multiple stakeholders in parallel.