Data Driven Marketing Manager - Google Marketing Platform | Data Driven Marketing Manager (w|m|d) - Google Marketing Platform

Job Summary

This role centers on advancing the Google Marketing Platform (GMP) to become a core component of the ADAC's data-driven marketing strategy. The manager will be responsible for developing and implementing the GMP, ensuring it is used effectively and strategically across the organization. Key daily activities include providing practical training and personalized consulting to internal Marketing Managers, coordinating closely with various internal business units, and moderating cross-departmental knowledge sharing to solve challenges collaboratively. A crucial aspect is serving as the central interface between Marketing, IT, Data, Legal, and business units, ensuring seamless operations. Candidates must possess a degree in Marketing (with a technical focus) or Computer Science, ideally bringing over four years of experience in building and evolving marketing technologies. Strong analytical-technical skills, project management expertise, and fluency in German are essential for success in this proactive, hands-on role.