Performance Marketing Data Analyst | Informatiker (m/w/d)

Job Summary

This crucial role serves as the key interface between Marketing and Data Analytics within the E-commerce division of a leading international pet care company. The analyst is responsible for maximizing the efficiency of multi-channel campaigns (including Amazon Ads, Google Ads, and Social) through data-driven insights and maintaining a robust tracking infrastructure. Daily tasks involve conducting complex data analyses using BigQuery and advanced SQL to uncover hidden potential within Direct-to-Consumer (D2C) funnels. The successful candidate will develop automated reports and dashboards, providing the team with real-time, cross-channel insights for budget allocation and campaign steering. This position requires 2-5 years of experience focused on data and analytics within performance marketing, deep familiarity with the Google Marketing Platform and Amazon Ads, and the ability to interpret key D2C metrics like CLV and ROAS. The role offers significant autonomy and the opportunity to actively shape brand success.