Online Marketing Manager - Focus on Marketing Automation, Munich | Online Marketing Manager (m/w/d) - Schwerpunkt Marketing Automation, München

Job Summary

This role is for an Online Marketing Manager specializing in Marketing Automation, tasked with driving the digital transformation of Germany's public administration through effective software solutions. The manager will be responsible for developing and executing creative multichannel campaigns and comprehensive online marketing strategies, focusing heavily on enhancing email marketing and expanding marketing automation capabilities for smarter, more personalized outreach. Key responsibilities include analyzing market trends, optimizing internal processes, identifying target groups, and ensuring continuous growth in reach and lead generation. Candidates must possess a degree or equivalent qualification in Marketing or Communications, several years of experience in online marketing and automation, ideally within the Salesforce ecosystem, and proficiency in leveraging AI tools for data analysis and content personalization. The position offers a secure, permanent contract, flexible working hours, and the opportunity to work up to 60% remotely, shaping the digital future of local government.