Digital Marketing Analyst (Focus Attribution) | Digital Marketing Analyst:in

Job Summary

This role seeks a Digital Marketing Analyst focused on attribution to join DB Fernverkehr AG in Frankfurt am Main, contributing to future-oriented mobility solutions. The core responsibility involves analyzing and evaluating the impact of digital marketing campaigns across the entire customer journey. Day-to-day tasks include developing and interpreting key performance indicators such as VOAS (Value on Ad Spend), contributing to Marketing Mix Modelling (MMM) for holistic performance assessment, and continuously refining attribution models. The analyst will derive strategic recommendations for optimizing digital measures, create transparent reports and dashboards for campaign steering, and ensure a consistent, reliable data foundation. Candidates must possess a degree in economics or a technical field with a strong statistical focus, coupled with several years of professional experience in digital analysis or online marketing. Expertise in attribution modeling, ROAS calculation, and statistical modeling is essential, along with the ability to communicate complex analytical results clearly to various stakeholders, from technical teams to management.