Digital Marketing Manager | Marketing Manager (m/w/d)

Job Summary

This role involves actively shaping the development of new private customer business within the Aareal Bank Group's 'New Markets & Products' team. The Digital Marketing Manager is responsible for driving measurable growth, successfully positioning digital products, and overseeing performance, reach, and conversion. Key responsibilities include end-to-end management of the customer experience and performance marketing, from conception to implementation with external partners. You will analyze and optimize customer journeys and conversion rates, aligning actions with financial KPIs. This is a highly data-driven role, utilizing OKRs, KPIs, and analytics dashboards to continuously refine strategies and ensure performance optimization. The position offers significant scope for impact and design, focusing on strategic growth initiatives, market entry, and scaling the business model in Germany through close interdisciplinary collaboration with Product and Tech teams on features, UI/UX, and landing pages.