Digital Marketing Analytics Specialist | Digital Marketing Analytics Specialist*​in (w/m/d) / 15356

Job Summary

This role seeks an experienced Digital Marketing Analytics Specialist to significantly enhance the organization's digital performance through data-driven strategies. The specialist will focus on optimizing all digital marketing activities, including Search Engine Advertising (SEA), Search Engine Optimization (SEO), Paid Social Media, and AI-powered Marketing Automation. Key responsibilities include building robust tracking systems, creating automated dashboards, conducting A/B testing, and performing comprehensive Customer Journey analysis across all digital channels. The ideal candidate will leverage expertise in Web Analytics, Marketing Attribution, and Customer Data Platforms (CDP) to deliver actionable insights and strategic reporting, ultimately driving continuous performance improvement and supporting strategic decision-making within a high-performing global team.