Senior Web Analyst - A/B Testing | Senior Web Analyst (all genders) - A/B Testing

Job Summary

This Senior Web Analyst role is crucial for scaling the experimentation culture at Kaufland's rapidly growing online marketplaces. The successful candidate will be a key player in the center of excellence, supporting product teams in conceptualizing, executing, and analyzing A/B tests to ensure insightful experiments. They will co-own and maintain the A/B test tooling, conduct deep-dive analyses using various tools, and plan/validate event tracking setups in Google Analytics (GA4) and Google Tag Manager. This position requires a strong understanding of statistical concepts, web tracking implementation, and adherence to data privacy regulations. It offers the flexibility of remote work within Germany or office-based work in Cologne, Darmstadt, or Düsseldorf, fostering a dynamic environment that blends startup agility with corporate stability.