Senior Business Analyst - Sales Channels and eCommerce | Senior Business Analyst - Sales Channels und eCommerce (f/m/d)

Job Summary

The Senior Business Analyst will play a crucial role in driving commercial impact by analyzing digital and direct sales data, identifying key trends, and shaping actionable strategies across various markets. A core focus of the role is achieving eCommerce excellence, requiring the candidate to apply deep expertise to optimize the digital sales funnel, conversion rates, and overall customer journeys. This position demands a highly collaborative individual capable of bridging strategic goals with execution, working across regional and central teams to align priorities and translate complex data insights into successful initiatives. The ideal candidate must possess 5+ years of experience in a B2C or multi-market eCommerce environment, strong analytical skills, and fluency in both English and German to effectively champion best practices and influence stakeholders at all organizational levels.