IT Business Analyst | IT Business Analyst (m/w/d)

Job Summary

This role seeks an analytical professional passionate about generating data-based insights to drive business strategy within the mobile communications sector in Cologne. The primary responsibility is translating complex web and marketing data into clear, actionable recommendations for areas such as website optimization, content strategy, and campaign control. Day-to-day tasks include actively utilizing advanced analysis and BI tools, including Mapp Intelligence, Adverity, Pyramid, and Kantar, to create precise reports, dashboards, and management presentations that form the basis for data-driven decisions. You will collaborate closely with interdisciplinary teams across Online Marketing, UX, Product Management, and IT to jointly develop data-driven solutions. The ideal candidate possesses a strong understanding of KPIs, user flows, and digital touchpoints, combined with a structured, numbers-driven approach. This position offers integration into a supportive team environment and flexible work arrangements, including multiple days of home office per week.