CRM & Data Analytics Specialist | CRM & Data Analytics Spezialist:in (w/m/d)

Job Summary

The CRM & Data Analytics Specialist will be responsible for driving data-driven strategies within the marketing, communication, and sales departments. This role involves overseeing data mining, managing customer data, and optimizing CRM and marketing activities. A key focus will be on developing business and customer intelligence analyses to enhance customer lifetime value and acquire new customers, alongside creating and analyzing sales and advertising scores for sales optimization. The ideal candidate will possess a strong background in data analytics, data management, and business intelligence, with the ability to translate complex data into actionable insights for various hierarchical levels. This position offers an opportunity to contribute to a leading German insurer, shaping its external and internal brand presence and contributing to its continued growth.