Data Analyst Marketing | Datenanalyst (m/w/d) Marketing

FERCHAU GmbH Niederlassung Köln

Köln, Nordrhein-Westfalen, Deutschland
Published Sep 15, 2025
Full-time
No information

Job Summary

This role is for an ambitious Data Analyst to join an analytics team, actively contributing to data-driven projects, specifically in Media-Mix-Modelling. The successful candidate will independently conduct analyses, interpret key performance indicators, and prepare data for MMM, while also developing automated data processes. Close collaboration with the Data Team and external media agencies is crucial to ensure seamless data provision and utilization. The role involves consolidating data from various sources using ETL processes, particularly with Adverity, and presenting complex information through clear, concise visualizations. This position is ideal for someone passionate about data-driven questions and eager to advance technology.

Required Skills

Education

Degree or training with a focus on data analysis or digitalization (e.g., IT Specialist, Business Informatics, Data Science, Statistics, Mathematics, Computer Science)

Experience

  • Practical experience with Adverity or comparable Business Intelligence tools (e.g., Looker Studio, Power BI, Tableau, SQL, Power BI or Python)
  • Good understanding of statistical methods and data-driven decision processes
  • Initial exposure to Media-Mix-Modelling
  • Knowledge of data structures from common platforms like Google Marketing Platform (GMP), Meta, TikTok etc.

Languages

German (Fluent)

Additional

  • Not specified