Solutions Marketing Manager | Marketing Manager Solutions
Adnovum AG
Job Summary
The Solutions Marketing Manager will be a key team player driving marketing initiatives for cutting-edge cybersecurity and AI solutions within the Swiss corporate market. This role involves close collaboration across Security Solutions, Consulting, AI specialists, and the central Marketing team to implement effective, practical marketing measures. Responsibilities include supporting the positioning of solutions, creating essential marketing and sales materials, and executing targeted Account-Based Marketing (ABM) and persona-specific campaigns, with a strong focus on digital channels. A critical component is content creation, including fact sheets, landing pages, videos, and blog posts. The role also encompasses organizing and promoting events, workshops, and webinars, alongside conducting market, customer, and competitor research to identify trends and optimize targeting. Candidates should possess a university degree in Marketing or Communication and at least five years of B2B marketing experience, ideally within IT or related regulated industries.
Required Skills
Education
University degree or specialized training in Marketing or Communication
Experience
- Minimum 5 years of experience in B2B marketing
- Experience in industries such as IT, banking, insurance, public sector, or transport & logistics
- Professional experience in marketing for a service company or product marketing (advantageous)
Languages
Additional
- Ability to coordinate multiple tasks and prioritize effectively; Strong aptitude for creating target group-specific content.