Marketing Automation Specialist | Marketing Automation Specialist (m/w/d)

Job Summary

This role is for a Marketing Automation Specialist focusing on designing, implementing, and optimizing marketing campaigns and customer journeys. The specialist will be responsible for end-to-end campaign management within the Salesforce Marketing Cloud, from lead generation and nurturing to retention and re-engagement. Key responsibilities include developing structured customer and candidate journeys, creating and improving landing pages and automated funnels, ensuring data quality, and integrating various systems. The ideal candidate will possess strong technical skills in marketing automation tools, analytical thinking to derive actionable insights from KPIs, and a deep understanding of the customer journey. This position offers an opportunity to contribute strategically to innovative and personalized marketing automation initiatives, working closely with marketing, sales, and other teams.