Tracking Consultant | Tracking Consultant (m/w/d)

Job Summary

As a Tracking Consultant, you will guide clients in implementing and configuring web analytics systems, and develop comprehensive reports to identify optimization opportunities for B2B and B2C businesses. You will be responsible for preparing data and reports using visualization tools, deriving key performance indicators (KPIs) across the customer journey, and conceptualizing and conducting client workshops on data strategies. This role offers the chance to delve deeper into other exciting areas of digital marketing, fostering professional growth within a diverse field. The ideal candidate will possess a relevant university degree, professional experience in web analysis and tracking, and proficiency with web analytics and visualization tools.