Omnichannel Marketing Campaign Manager | Aktionsmanager (m/w/d) Omnichannel Marketing

Job Summary

This role involves conceptualizing, coordinating, and implementing omnichannel marketing campaigns across various sales channels, including B2C, C&R, and C&C. The successful candidate will ensure seamless campaign processes, manage agencies for advertising material conception, and define promotional items for advertising. A key aspect is the collaboration with internal and external interfaces such as Content, Performance Marketing, Category Management, CRM, and retail locations. The role also includes developing forecast models, setting KPI targets with Business Intelligence, and analyzing customer journeys to optimize usability and customer experience. This position is ideal for someone passionate about data-driven campaign success and eager to contribute their e-commerce experience to shape the future of omnichannel marketing.