Project Manager Digital Marketing | Projektmanager (m/w/d)

dm-drogerie markt GmbH + Co. KG

Karlsruhe, Baden, Baden-Württemberg, Deutschland
Published Aug 5, 2025
Full-time
No information

Job Summary

As a Project Manager for Digital Marketing, you will take on project responsibility and actively shape the further development of projects within a cross-functional and agile team. Your daily tasks will involve capturing, evaluating, and formulating requirements in alignment with customer needs, technical possibilities, and strategic goals, from initial evaluation to successful 'Go-Live'. You will identify areas for action and optimization potential through continuous analysis of channels, trend analysis, and competitor monitoring. This role also involves collaborating on product reviews with external partners, developing the category tree, and improving the customer journey using usability methods and data-driven experimentation. You will coordinate project-related steering committees, prepare decision-making bases, and ensure internal communication of new developments. This position is attractive due to its focus on digital commerce, agile work methods, and the opportunity to drive innovation in a dynamic retail environment.

Required Skills

Education

Completed degree in economics or comparable training

Experience

  • Extensive experience in project management with a marketing focus (e.g., eCommerce)
  • Preferred experience with agile work methods

Languages

Not specified

Additional

  • Temporary contract for 1 year, with possibility of extension. Hybrid work model with approximately three in-office days per week.