Business Economist / Market Research & Customer Insights Specialist | Betriebswirt (m/w/d)
RMV - Rhein-Main-Verkehrsverbund GmbH
Job Summary
The Rhein-Main-Verkehrsverbund (RMV) is seeking a dedicated professional to join their team in a role that bridges market research and strategic decision-making. In this position, you will move beyond traditional market research by integrating data from various internal departments to create a holistic view of customer needs and market trends. Your day-to-day responsibilities will include designing and executing mobility studies, providing market research support for service and product development, and managing the end-to-end coordination of research projects with internal and external stakeholders. You will also be responsible for developing reports and dashboards to support management-level, data-driven decision-making. This role is ideal for someone who enjoys combining analytical rigor with strategic insight to drive innovation in public mobility. You will work in a supportive environment that values professional development, offers flexible working conditions, and provides a comprehensive benefits package, including mobility-focused perks.
Required Skills
Education
Completed university degree in Business, Statistics, Market Research, Mathematics, or a comparable qualification.
Experience
- Professional experience in market research or customer insights, including conducting studies, surveys, and target group analyses.
- Proven experience in applying both qualitative and quantitative research methods.
- Experience in managing end-to-end research projects and coordinating with external service providers.
- Experience in data integration and preparing complex datasets for management reporting.
Languages
Additional
- Not specified