Marketing Manager | Marketing Manager (m/w/d)
FORIS AG
Job Summary
The Marketing Manager will play a pivotal role in driving the digital growth of FORIS AG, a well-established leader in legal services. In this position, you will be responsible for planning, executing, and optimizing performance marketing activities across paid and organic channels, including Google, Bing, and LinkedIn. Your day-to-day will involve managing lead generation campaigns, developing SEO strategies, overseeing content marketing, and setting up data-driven reporting frameworks. You will also manage landing page optimization, conduct A/B testing, and coordinate with external service providers and internal stakeholders. This role is ideal for an analytical professional who thrives on data-driven decision-making and is looking for significant creative freedom. You will work closely with the executive leadership team in a flat-hierarchy environment, contributing directly to the company's digital transformation and long-term marketing strategy. The position offers a unique opportunity to shape the digital footprint of a specialized firm in the legal services sector.
Required Skills
Education
Completed university degree in Marketing, Business, Finance, or a comparable analytical field.
Experience
- Several years of relevant professional experience in performance marketing, marketing analytics, or a comparable field.
- Proven experience in SEO and SEA strategies.
- Demonstrated experience in data-driven optimization of marketing campaigns and websites.
- Professional experience working with Content Management Systems (CMS).
- Experience in managing external service providers and internal stakeholder communication.
Languages
Additional
- Not specified