SEA Manager | SEO Manager (m/w/d)
Verlag C.H.Beck GmbH & Co. KG
Job Summary
As an SEA Manager at the prestigious C.H. Beck media group in Munich, you will play a pivotal role in driving performance-oriented search engine advertising. Working in a part-time capacity (25 hours/week) within the e-commerce team, you will be responsible for the strategic and operational development of SEA campaigns, specifically focusing on Google Ads and the expansion of Microsoft Ads. Your day-to-day will involve managing budgets, optimizing keyword strategies, and leveraging AI-driven campaign types like PMax and DemandGen. You will monitor KPIs to ensure targets are met while staying ahead of market trends. This role is ideal for an analytical professional with a hands-on approach who thrives in a collaborative environment. You will benefit from a hybrid work model, a supportive corporate culture with over 250 years of history, and comprehensive professional development opportunities in a modern, innovative setting.
Required Skills
Education
Completed university degree or professional vocational training.
Experience
- Extensive operational and strategic experience in performance-oriented SEA campaign management
- Professional experience in the e-commerce sector or within a digital agency environment
- Experience in related digital marketing disciplines such as SEO and GEO
- Proven track record in managing technical aspects of digital advertising including feeds and tracking
Languages
Additional
- Part-time (25 hours/week). Hybrid work model. Location: Munich-Schwabing. Professional experience required.
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