International Digital Experience Manager | Digital Experience Manager International (m/w/d)
Vitakraft pet care GmbH & Co. KG
Job Summary
As an International Digital Experience Manager at Vitakraft, you will be responsible for the technical management and strategic development of web platforms across more than 20 global markets. Your daily activities will involve optimizing user experience (UX), SEO, and technical performance, while integrating AI tools for automation and content personalization. You will develop high-conversion landing pages and manage complex tracking setups using GA4 and Tag Manager to derive actionable KPIs. This role is highly collaborative, requiring close coordination with Content Marketing, IT, and external partners to manage CRM and newsletter campaigns. This position is particularly attractive for professionals who enjoy driving digital transformation within a long-standing, internationally successful brand. You will benefit from a culture that encourages open communication, offers significant creative freedom, and provides unique perks like pet-friendly offices and comprehensive corporate benefits.
Required Skills
Education
Successfully completed university degree or commercial vocational training.
Experience
- Professional experience in digital experience, SEO, web development, or a comparable digital environment
- Practical experience in the management and development of websites using modern CMS and headless systems
- Demonstrated experience in implementing and analyzing web tracking setups and performance KPIs
- Experience in setting up and automating newsletter and CRM campaigns
- Experience working with modern web architectures and scalable international site structures
Languages
Additional
- Willingness to work on-site at the headquarters in Bremen; Requirement to provide salary expectations and earliest possible start date in the application.