Digital Analyst | Digital Analyst (m/w/d)

Job Summary

As a Digital Analyst at casando, the online shop for Holz-Richter, you will play a pivotal role in steering the company's e-commerce performance for high-value home and garden products. Your day-to-day responsibilities involve analyzing and interpreting performance data across all digital channels to derive actionable insights. You will be responsible for developing comprehensive dashboards and reports to measure traffic, conversion rates, and customer journeys. A significant part of the role includes managing the tracking setup via Google Tag Manager and GA4, ensuring data quality, and identifying market trends to optimize the customer experience. This position is particularly attractive due to its hybrid work model (3 days office, 2 days remote), flat hierarchies, and a comprehensive benefits package including holiday and Christmas bonuses, a company bike, and professional development opportunities in the e-commerce sector.