Lecturer in Online Marketing and Web Analytics | Dozent Online Marketing Web Analytics (m/w/d)

Job Summary

As a Lecturer in Online Marketing and Web Analytics at IU International University of Applied Sciences, you will be responsible for delivering scientifically grounded yet highly practical education to dual-study students. Your daily activities involve conducting on-site lectures and tutorials, focusing on topics such as KPI definition, performance controlling, customer journey analysis, and data privacy compliance. You will utilize high-quality teaching materials provided by the university to foster an interactive learning environment, helping students bridge the gap between theoretical concepts and professional practice. This role is particularly attractive for professionals looking to share their industry expertise in a flexible, modern educational setting. You will work with small groups of up to 40 students, benefiting from a culture that values innovation, digital tools, and collaborative knowledge sharing. This freelance position offers significant creative freedom in how you organize and deliver your courses, making it an ideal opportunity for those passionate about mentoring the next generation of marketing professionals.