Marketing and Communications Specialist - Key Account Sales | Spezialist (m/w/d) Marketing / Kommunikation Großkundenvertrieb, Standort Karl-Liebknecht-Straße
Stadtwerke Leipzig GmbH
Job Summary
This role is centered on developing and executing market-specific communication strategies to position the company within the key account energy sector. As a specialist, you will be responsible for the entire marketing lifecycle, from annual budget planning and campaign conception to performance analysis and success monitoring. A significant portion of the day-to-day involves managing external agencies, collaborating with online portals, and ensuring all activities align with the broader brand strategy. You will act as a bridge between internal departments and external service providers to drive the growth of both commodity (electricity and gas) and non-commodity energy products. This position is particularly attractive for professionals seeking a high degree of responsibility in a sustainable industry, offering a 38-hour work week, flexible scheduling, and a comprehensive benefits package including health services and public transport subsidies. It is a vital role for someone who enjoys data-driven marketing and 360-degree communication approaches in a regional energy context.
Required Skills
Education
University degree in Media and Communication Sciences, Business Administration with a focus on Marketing, or a related field.
Experience
- Several years of professional experience in marketing or communications, ideally within an agency environment
- Proven experience in the conception and development of sales campaigns for energy products (Electricity & Gas)
- Demonstrated expertise in evaluating communication concepts and managing external agency performance
- Experience in 360-degree marketing approaches for energy services
- Professional experience in online marketing and performance tracking via statistics and analysis tools
Languages
Additional
- Fixed-term contract until December 31, 2027; Location: Leipzig; 38 hours per week; Must provide earliest possible start date in application.