Tracking & Digital Analytics Specialist | Tracking & Digital Analytics Specialist (m/w/d)
trurnit GmbH
Job Summary
As a Tracking & Digital Analytics Specialist, you will be the technical and strategic lead for data measurement across various digital channels. You will spend your days designing comprehensive tracking and measurement strategies, implementing technical setups for Google Analytics 4 and Matomo, and managing tag management systems. You will act as a 'Super-Admin' for cookie and consent management solutions, ensuring GDPR compliance while optimizing opt-in rates. Beyond technical implementation, you will build automated reporting dashboards in Looker Studio and present actionable insights to clients in workshops. This role is highly collaborative, requiring close coordination with development, performance marketing, and creative teams to translate business goals into measurable KPIs. The position is particularly attractive due to its hybrid work model, permanent contract, and the opportunity to work on megatrends like sustainability and digitalization within a leading communication service provider for the energy sector.
Required Skills
Education
Not specified
Experience
- Professional experience in digital analytics, web tracking, or performance marketing within an agency or corporate environment
- Proven experience in the conception, implementation, and evaluation of tracking setups using GA4 and Matomo
- Hands-on experience with tag management systems, events, conversions, and data layers
- Experience in managing cookie and consent management platforms and ensuring data privacy compliance
- Experience in creating automated dashboards and reporting structures
Languages
Additional
- Locations available in Munich, Dortmund, Leipzig, or Stuttgart. Hybrid work model (2 days home office per week). Full-time position.