Digital Marketing Analyst (Attribution Focus) | Digital Marketing Analyst:in

Job Summary

This role involves deep analysis and evaluation of digital marketing campaign effectiveness across the entire customer journey, focusing heavily on attribution modeling. The analyst will develop and interpret key performance indicators (KPIs) such as Value on Ad Spend (VOAS) to thoroughly assess and optimize advertising impact. Key responsibilities include contributing to Marketing Mix Modeling (MMM), refining attribution models, and ensuring a consistent, reliable data foundation in collaboration with internal interfaces. The ideal candidate possesses a background in economics or technical studies with a statistical focus, coupled with several years of professional experience in digital analysis or data analytics. Success requires expertise in statistical modeling, data visualization, and the ability to translate complex analytical findings into clear, strategic recommendations for optimizing digital measures and campaign steering.