Senior Web Analyst | Senior Web Analyst (d/m/w)

Job Summary

This Senior Web Analyst role, based in Hamburg, Germany, focuses on leveraging data to drive website and shop optimization for Digital Masters GmbH's clients. The successful candidate will be responsible for analyzing comprehensive website and marketing data, evaluating performance indicators, and translating these metrics into concrete, data-based insights and actionable recommendations. Day-to-day tasks include designing and conceptualizing reporting and analysis dashboards, linking various data sources via connectors, and ensuring data quality through meticulous preparation and error analysis in tracking and data pipelines. This role is crucial for fostering data-driven decision-making across all stakeholders. Key requirements include at least two years of professional experience in Web Analytics, a strong strategic understanding of web analysis and related data, and proficiency with tools like BigQuery, Google Analytics 4, Looker Studio, and Excel. The position offers a competitive salary range of €42,000 to €59,000 and attractive benefits like 30 days of vacation and flexible, hybrid working arrangements.