Performance Marketing Manager in eCommerce | Performance Marketing Manager im eCommerce (m/w/d)

Job Summary

This role seeks an experienced Advertising Expert to elevate the eCommerce team's performance marketing efforts for a family-run fashion company specializing in high-quality, Scandinavian-inspired women's wear. The manager will be responsible for the conception, control, and optimization of paid search campaigns, primarily focusing on Google Ads, while also actively exploring and expanding activities into new advertising networks and channels. A core part of the job involves rigorous data analysis and tracking using tools like Google Analytics 4 and Google Tag Manager to ensure clean data collection and sustainable achievement of ROI goals. The ideal candidate will have approximately five years of experience in performance marketing, deep expertise in scaling Google and Bing accounts, and the analytical mindset necessary to translate complex data into clear strategic actions, contributing to a consistent brand experience across all digital touchpoints.