Performance Marketing Specialist | Referent (m/w/d)

Job Summary

This vital role as a Performance Marketing Specialist, based in Mannheim, focuses on optimizing and monitoring PHOENIX's online marketing campaigns across various channels, including Display, Paid Social, UAC, and ASO. The specialist will work closely with the media agency, analyzing campaign performance, ensuring target achievement, and continuously optimizing performance measures. A key technical responsibility involves consolidating diverse data sources and defining requirements for the marketing tech stack, steering external service providers as needed. Success requires identifying the latest trends and implementing innovative approaches. Candidates must possess a completed degree in Economics or a related field, several years of professional experience in Performance Marketing, strong analytical abilities, and excellent project management skills coupled with a proactive, hands-on mentality. This position is central to the company's mission to reliably deliver healthcare products across Europe.