Marketing Technology Developer / Data Analyst | Marketing Tech Entwickler / Data Analyst (m/w/d)

Job Summary

This role is seeking a professional Marketing Technology Developer and Data Analyst to bridge the gap between technical implementation and strategic marketing data utilization. The core responsibilities include analyzing complex marketing requirements, selecting and integrating essential tracking and analytical tools, and preparing crucial data—such as tracking metrics, leads, and product information—to support effective marketing measures. You will provide strategic consulting to clients regarding potential marketing technologies and ensure the internal marketing team is proficient by conducting training on new tools. Key qualifications include a strong background in technical marketing, technological understanding of digital marketing strategies, and expertise in common tracking tools like Google Analytics and Tag Manager/Matomo. This position offers autonomous and varied work, flexible hours, home-office options, and the chance to participate in exciting developments within eProcurement and Industry 4.0 in Stuttgart.