Customer Lifecycle and Campaign Manager | Informatiker (m/w/d)

Job Summary

The Olympia-Verlag, known for its media brands kicker and ALPIN, is seeking a Customer Lifecycle and Campaign Manager to drive the future of its digital subscription service, kicker+. This role is critical for expanding the CRM architecture and optimizing offers for new and existing customers, directly contributing to the economic success of the digital offerings. Day-to-day, the manager will conceptualize, execute, and optimize campaigns across the entire customer lifecycle—from acquisition to win-back—using channels like web, in-app, newsletters, and social media. Key responsibilities include developing personalized offers using tools like Piano Composer and Salesforce, defining hypotheses for multivariate testing, and building automated campaign flows. The ideal candidate must have experience with subscription or e-commerce models, proficiency in SQL for data selection, and familiarity with marketing and analytics tools (Salesforce Marketing Cloud, Piano Analytics, Power BI). Strong analytical skills, a proactive, results-oriented approach, and fluent English are essential for success in this dynamic, remote-friendly role.