E-Mail Marketing Manager | E-Mail Marketing Manager (w/m/d)
Bechtle AG
Job Summary
This role is ideal for a creative and strategic professional seeking to drive customer engagement and lead generation through advanced E-Mail Marketing strategies within one of Europe's leading IT service providers. The Manager will be responsible for the conception, control, and execution of national and international email campaigns, including segmentation, automation, and form creation. A key focus will be on developing and implementing strategies to optimize customer retention and enhance the customer journey, working closely with other marketing teams to evolve the email channel into a critical touchpoint. The successful candidate should possess a degree in Marketing or a related field, strong organizational skills, and a foundational understanding of the technical and legal aspects of email marketing.
Required Skills
Education
University degree with a focus on Marketing, Communication, or Media
Experience
- Professional experience in E-Mail Marketing (ideally)
- Familiarity with the legal and technical fundamentals of E-Mail Marketing
Languages
Additional
- Not specified
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