Web Analytics and Tracking Specialist | Spezialist Webanalyse & Tracking (m/w/d)
Reisen Aktuell GmbH
Job Summary
This role seeks a highly skilled Web Analytics and Tracking Specialist to ensure the Online Marketing team has access to precise, valid, and structured data across various platforms, including Power BI, Excel, and SQL Marketing-Data-Warehouse. Day-to-day responsibilities involve taking technical ownership of the web tracking setup, including continuous development and implementation of Client- & Server-Side Tagging using tools like Jentis, GA4, and Meta CAPI. The specialist will be responsible for building and maintaining a consistent Event and Data-Layer Framework, ensuring high data quality through rigorous monitoring and debugging, and aligning tracking requirements with developers, utilizing skills in HTML, JavaScript, and Regex. Candidates must hold a relevant degree and possess at least four years of deep practical experience in web tracking implementation, along with expertise in GA4, GTM, and data analysis tools like Power BI and SQL. This position offers a modern, digital workplace at an established tour operator in Koblenz, featuring flexible working hours, variable remote/hybrid options, and 30 days of vacation.
Required Skills
Education
Completed degree in (Business) Informatics, Digital Analytics, Web Development, or comparable qualification.
Experience
- At least four years of professional experience in web tracking, tagging implementation, and web analysis
- Deep practical experience applying GA4, Google Tag Manager, and Meta CAPI
- Extensive experience with Power BI, Excel, and attribution tools (Klar)
Languages
Additional
- Knowledge of data protection regulations (DSGVO, ITP/ETP, Consent Mode v2); Ability to work in Koblenz am Rhein (Hybrid/Remote options available); Good understanding of complex web architectures, including DOM structures.