SEA Marketing Manager | SEA Marketing Manager (m/w/d)

Job Summary

This role involves the independent planning, execution, and optimization of all Search Engine Advertising (SEA) campaigns, primarily using platforms like Google Ads and Microsoft Ads, focused on generating qualified new customer leads. The manager will be responsible for developing comprehensive keyword strategies, defining ad logics, and deriving landing page requirements in collaboration with relevant departments. A key part of the job is continuous, data-driven monitoring of SEA activities, analyzing metrics such as lead quality, CPL, and conversion rates. Beyond digital marketing, the role includes lead qualification, initial telephone and written contact with potential new customers to determine needs, conducting sales consultations, preparing offers, negotiating prices and conditions, and ensuring accurate data capture within the CRM system. This position requires strong sales acumen, understanding of digital lead processes, and fluency in German.