Digital Analytics & Marketing Technology Manager | Digital Analytics & Marketing Technology Manager (w/m/d)

Job Summary

The Digital Analytics & Marketing Technology Manager will be instrumental in optimizing the digital sales funnel across all customer touchpoints by leveraging data-driven insights. Key responsibilities include managing web analytics setups, ensuring data accuracy and completeness, and leading the planning, execution, and analysis of A/B tests to derive actionable recommendations. This role requires continuous development of reports, visualizations, and dashboards focused on key business KPIs, and maintaining and evolving the marketing technology stack (web analytics, tag management, testing). The ideal candidate possesses a degree in a quantitative field (e.g., Data Science, Business Informatics) and several years of practical experience in digital/web analytics, ideally within e-commerce. Strong skills in web analytics tools (Adobe/GA), Tag Management Systems (TMS), server-side tracking, and data querying (SQL, BI/Dashboarding) are essential, along with a solid understanding of data privacy requirements in online marketing. This position offers the opportunity to drive significant business impact within one of Germany's largest insurance groups.