B2B Marketing Manager | Marketing Manager - B2B (m/w/d)

Job Summary

This B2B Marketing Manager role focuses on the planning, development, and execution of comprehensive marketing campaigns specifically designed to support sales efforts in the B2B environment. A core responsibility involves driving lead generation and nurturing through campaign management, budget administration, and the strategic implementation of Account Based Marketing (ABM) strategies tailored to target customers. You will work closely with the sales team to ensure effective program execution, manage content creation in collaboration with internal and external partners, and utilize HubSpot and MS-Dynamics for efficient planning and analysis. Success in this role requires a completed degree in Marketing or Business Administration, proven experience in B2B marketing, strong analytical thinking for data-driven decision-making, and a creative approach to developing innovative strategies and campaigns.