Senior Digital Data Tracking & Integration Specialist | Senior Digital Data Tracking & Integration Specialist (m/f/d)

Job Summary

This Senior Specialist role focuses on ensuring precise, compliant, and future-ready digital data collection, primarily by acting as the Product Owner for Google Tag Manager (GTM, both web and server-side) and the Consent Management Platform (CMP). The professional will translate complex business and compliance requirements (like GDPR) into robust technical tracking concepts, design scalable dataLayer architectures, and collaborate closely with development teams on implementation and rigorous QA. A key aspect is continuous optimization of GTM/CMP setups, researching emerging tracking technologies, and driving automation and governance improvements. The ideal candidate brings 4+ years of experience in digital analytics, advanced GTM/GA4 proficiency, and strong skills in JavaScript, HTML, and debugging tools, making them a crucial link between technical implementation and data-driven strategy.