Web Analyst | Webanalyst (m/w/d)

Job Summary

Join ATG Entertainment as a Web Analyst and transform data into actionable entertainment impact. This role requires you to be the custodian of data, ensuring clean, legally compliant (DSGVO/Consent Mode) tracking, primarily utilizing tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Looker Studio. Day-to-day responsibilities include analyzing, reporting, and visualizing data from diverse sources, interpreting existing datasets to provide strong recommendations for Marketing, Sales, SEO, and CRM teams, and driving digital platform performance through derived onsite optimizations. You will also be instrumental in migrating to a new shop solution from a tracking perspective, developing unified attribution models for transparent cross-channel success analysis, and coordinating data-driven processes within the team. The ideal candidate brings professional experience in data or web analytics, strong analytical skills, and a solid understanding of business models. This full-time position is initially limited to 18 months, based in Cologne, with required travel to Hamburg during the onboarding phase.