University Communications Officer - Public Relations, Marketing, and Online Communication | Mitarbeiter (m/w/d) Hochschulkommunikation -Öffentlichkeitsarbeit, -marketing, Online-Kommunikation

Hochschule f. den öffentlichen Dienst in Bayern Zentralverwaltung, Land Bayern

München, Bayern, Deutschland
Published Dec 1, 2025
Part-time
Permanent

Job Summary

This role is a key position within the Central Administration of the Bavarian University of Public Service (HföD), focusing on enhancing the university's public image and recruiting future civil servants. The successful candidate will manage a broad scope of communications activities, including developing and executing youth recruitment strategies, organizing trade fair appearances, and implementing marketing campaigns. A major component involves online communication, requiring the conception, editing, and maintenance of the university's website (including a relaunch project) and managing social media channels through targeted content creation (text, graphics, photo, video). Candidates must possess a relevant university degree, multi-year professional experience in PR, marketing, and online communication, excellent German language skills, and proficiency with CMS tools and design software like Adobe CC. This is an attractive, permanent, part-time position (0.5%) based in Munich, offering job security and flexible working arrangements.

Required Skills

Education

Completed university degree (e.g., in Communication, Media, Marketing) or supplementary journalistic traineeship/volontariat

Experience

  • Multi-year professional experience in public relations, marketing, and online communication (especially social media)
  • Comparable experience (e.g., full-time journalistic or editorial activity)
  • Experience in project management and collaboration with external service providers
  • Practical experience in public procurement is advantageous

Languages

German (Fluent)

Additional

  • Basic knowledge of the structure of the Bavarian State Administration; willingness and ability to quickly familiarize oneself with the procedures and customs of an authority if practical administrative experience is lacking. Location is Munich/Lehel.