CRM Data Analyst | CRM Data Analyst (m/w/d)

Job Summary

This role is ideal for a data-driven professional eager to apply advanced analytical techniques within the retail sector. As a CRM Data Analyst, you will be responsible for independently designing and implementing data mining solutions, visualizations, and analytical reports in collaboration with the Business Intelligence team. A core part of the job involves utilizing sophisticated statistical methods to develop and refine customer segmentation models and propensity scores, thereby providing crucial insights that drive major business decisions. You will define data requirements, oversee the extraction, cleaning, and transformation of customer data, and create detailed performance reports measuring segment development against strategic goals. Success in this position requires strong analytical skills, proficiency with statistical software (SAS, R, Python, SPSS), and the ability to clearly interpret, document, and present complex findings and strategic recommendations to various business stakeholders.