Digital Marketing Analytics Specialist | Digital Marketing Analytics Specialist*​in (w/m/d) / 15356

Job Summary

This experienced Digital Marketing Analytics Specialist role focuses on driving the data-driven optimization of all digital marketing activities, with a strong emphasis on SEA, SEO, Paid Media Social, AI-supported Marketing Automation, and holistic Customer Journey Analytics. Daily tasks involve building robust tracking systems, creating automated dashboards, conducting rigorous A/B testing, and analyzing the customer journey across multiple digital channels. The specialist will be responsible for managing SEA performance (Google Ads, Microsoft Ads, ROI/ROAS analysis), executing technical SEO audits, and measuring performance across various Paid Social platforms (Facebook, Instagram, LinkedIn Ads). Additionally, the role requires analyzing and optimizing AI and Marketing Automation workflows, including Eloqua and ChatGPT processes, and managing Customer Data Platforms. Candidates must possess 3-5 years of relevant professional experience and a degree in a quantitative or marketing field, offering a chance to shape the future in an international, dynamic environment.